Week Two

Welcome to the second week of my book writing journey. This week saw me submitting my Book Pitch for review. I gave it to a couple of friends, my writing mentor and my business accountability group. I haven’t felt this nervous about a review since high school.


If I am honest I will admit to being dubious about the importance of writing a Book Pitch. Why not just get stuck in and write this book? Why waste my valuable time? But if I learnt nothing else from my mistakes at school, I have learnt to listen to those who have walked the path before me and I heeded the advice of my mentor.

And low and behold he was right. I have gained a tremendous amount of insight and clarity into why I am writing my book, who I am writing it for and what I am writing about.

What is a Book Pitch

A pitch tells the publisher or reader why they should read your book.

A Book Pitch is essentially a plan. A format that shows you have done your homework and are ready to write. This is standard practice in the traditional publishing world.

But Why Write a Book Pitch if you are Self-Publishing?

This is what I have learnt:

Most self-published authors don’t and this can show in the finished product, lacking clarity and direction.

In a nutshell as a self-published author, you are acting as both author and publisher.

By writing a great book pitch you as the author have confidence in your book ideas, know it has an audience and have the knowledge that you have the content to write the book.

As the publisher, you have the clarity that the forthcoming manuscript has the potential to not only sell well but be a valuable leveraging tool for you and your business.

I know, from my experience, writing the book pitch gave me a very clear direction of what I was writing. Initially, I was only writing about the publishing process but through my research, I gained the clarity around the idea of writing about the process as a whole. It helped me gain tremendous insight into my target.

Getting positive feedback from my peers and mentor has given me enormous confidence to continue this writing process. Secretly, I have harboured thoughts of being able to write for years but I have never had the self-confidence to show anyone what I have written.

‘To run a successful business, you need a business plan. To write a successful nonfiction book, you need a book proposal.’ Barry Silverstein; Business writer, author and reviewer

Creating my draft contents page has given me a clear framework for writing and has broken the book down into manageable chunks. Now, when I think about writing the book I don’t focus on it as a whole but as a chapter or even a section within the chapter. Which feels much less daunting.

It is now essentially a business plan for my book giving me clarity and a clearly defined path to continue on my writing journey.

Until next week, happy writing.

Working Title: The Entrepreneurs Guide to Self-Publishing – How to Write, Publish and Leverage Your Business Book

Proposed Published Date: December 2016