Self-publishing can be a complex and confusing process but the potential benefits can be far greater than traditional publishing.
When you use a traditional publisher you have access to an editor, editorial assistant, copy editor, designer, agent and publicist. However, unless your book is a best seller it will have a limited shelf life, which equals limited press time.
It is not uncommon for a publisher to ask you how you intend to sell your book. So why do you need a publisher at all, if you have the responsibility for promoting your book?
When you make the choice to self-publish, you remain in control. Independent Ink will guide you through the process, but all of the control remains with you, the author.